Business sense at the British Dental Conference and Dentistry Show

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  Posted by: Dental Design      27th February 2018

Good business skills are a fundamental element of modern dentistry. They are the vehicles that allow practices to deliver the best preventive care to their patients; without such skills, dentists will find it impossible to get their key messages across and achieve the ultimate aim of raising standards of oral health. At the British Dental Conference and Dentistry Show 2018, delegates can enjoy a varied education programme that includes relevant and stimulating Business Skills Workshops on the trade floor.

A successful, thriving dental practice needs a loyal patient base. Without people to treat, there is no business to run. This sounds ridiculously obvious, but sometimes it’s easy to lose sight of what your patients really want and need. You may be inspired by the new techniques, equipment and materials on offer, but these benefits have to be meaningful to your patients too, so that they not only choose your practice, but then remain loyal.

Loyal, happy patients spread positive word of mouth recommendations, which strengthen your brand and reputation – and keeps your bottom line healthy. If you are going to succeed and thrive, high-quality, high-tech care must run alongside a patient based that is nurtured, while you find ways to ethically drive up new business. Many practices find this an ongoing challenge – after all, patients know an alternative is just a click or call away.

Presenting on behalf of Munroe Sutton, Jeremy Hendrick and Valerie Bostrom will be in the Workshop to talk about ‘Achieving affordable private dental care following the American model’. Munroe Sutton offers one of the largest dental discount networks in the UK, with a goal of improving access to high-quality affordable care. Jeremy and Valerie have been instrumental to Munroe Sutton’s ongoing success in the dental benefits industry and will be bringing their knowledge, passion and vision to the Business Skills Workshops. They will show attendees how their model can help to bring in new patients, improve long-term loyalty and ultimately increase revenue. They say:

“We’re going to look at contemporary strategies to revitalise a dental practice. As well as methods to improve retention and drive up business, we are going to discuss our proven means to increase private-pay treatment acceptance. Plus, we intend to show delegates how to build brand awareness and market their practice more effectively.

“Our concepts are backed by nearly 40 years of expertise and are designed to help practices of any size. We hope to pass on what we have learned from direct experience and give information about the trends in the profession we have seen and that will impact on every delegate. Attendees will leave with easy-to-implement, meaningful ways to strengthen their practice’s brand and its bottom line, both now and in the future.”

A business-focussed workshop of this calibre – for free – is invaluable in today’s competitive climate. Effective practice/business management relies on good communication skills, team working, leadership and a strong vision. These provide the foundations on which high-quality treatment can be built. Taken together, this is a patient-centre approach, where their needs and interests always come first.


The British Dental Conference and Dentistry Show will provide practitioners with any level of experience and from all areas of the profession the opportunity to learn and be inspired. The Business Skills Workshops are just one element of the education programme; there will be high-quality lectures and lively debates running in other locations, including the ADI Implant Lecture Theatre, the BACD Aesthetic and Digital Dentist Theatre and the Core CPD Theatre. With over 400 stands at the exhibition – showcasing what is new and exciting on the market and a perfect opportunity for product sourcing – you’ll get the chance to network with colleagues old and new. Attend the event and you will also have free entry to the Dental Technology Showcase which runs alongside; the seamless integration of clinical, technology, business skills and suppliers is what makes this a real highlight of any practice’s calendar.

A successful practice that delivers consistently good outcomes and can be proud of its reputation needs to be well run. It’s not just about what happens in the chair! The modern patient wants and needs a reason to say “yes” to treatment, to fully commit and to keep coming back. Whether it’s someone’s first visit or their tenth, the level of service they receive should be exemplary in order to prevent them from being tempted to go elsewhere. At the British Dental Conference and Dentistry Show, you can learn how to nurture your patient base by improving your practical skills, and find out how to give the best standard of all-round care that you can possibly offer.


The British Dental Conference and Dentistry Show 2018 will be held on Friday 18th and Saturday 19th May at the NEC in Birmingham, co-located with DTS.


For further details visit, call 020 7348 5270

or email


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