Mastering digital smile design – Dr Michaela Sehnert – The BACD’s Sixteenth Annual Conference 7th – 9th November 2019

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  Posted by: Dental Design      1st November 2019

There’s no doubt that digital smile design (DSD) has revolutionised the provision of dental treatment. Clinicians can use the latest technology and software to take videos and photographs, and create digital mock-ups of a patient’s dental and facial features. This provides a clearer representation of the relationship between a patient’s lips, teeth, and gums, and how they work together to form the smile. This data can then be used to formulate a tailored treatment plan to achieve more effective and predictable results.

The BACD’s Sixteenth Annual Conference will provide the perfect platform to explore the topic of DSD in depth. With a world-class speaker line-up, this event promises to be an exciting highlight of this year’s dental calendar, offering the chance for delegates to find out more about the latest trends and innovations relating to cosmetic dentistry. Among the speakers who are looking forward to sharing their wisdom and providing guidance on DSD is Dr Michaela Sehnert.

After studying at Leipzig University and the University of Greifswald, Dr Sehnert worked for two and a half years as a dentist at a practice in Halle (Saale) in Germany, providing holistic dental treatment. In 2016, the mother of two became the owner of another practice in the same city, which she renovated and digitised in order to offer the latest dental treatments. This range has expanded since she started providing Invisalign solutions, enabling Dr Sehnert and her team to implement a modern, predictable and minimally invasive digital workflow.

Dr Sehnert now holds training courses for dentists who wish to become a certified provider of the Invisalign Go system. She is excited to be leading a hands-on workshop – supported by Align Technology – at the BACD Annual Conference, where she will demonstrate how clinicians can use digital technology to achieve predictable results for their ortho-restorative cases. Speaking about her session, she says:

“I’ve always had a vision of providing modern dental treatments, but in a way that ensures patients benefit from an outstanding experience within my practice. My aim is to show delegates how I work and how I have improved my dentistry since I became a practice owner. I will discuss the importance of delivering an exceptional treatment experience, getting patients passionate about treatment, having a motivated dental team, and why patients appreciate this. I will also explain how practitioners can use simple techniques to create a positive impression on patients in order to distinguish themselves from competitors.

“The main focus of my workshop at the BACD Annual Conference will be the digital workflow. Through some example cases – including those that involve Invisalign solutions or composite workflows using iTero intraoral scanners – I will demonstrate how delegates can achieve excellent treatment results quickly and easily. I will also talk about how the iTero Element 5D system and the ClinCheck software can be used to help clinicians better communicate with patients to increase treatment acceptance rates.

“My workshop is not only for dentists, but for the whole dental team. I’d like to show other dental professionals what I’ve done with my practice over the last three years. I also hope to share my experiences of digital dentistry and provide useful tips on developing a successful business. Delegates should leave my session feeling inspired and motivated to adapt their practice workflows in favour of a more digital approach. The digital practice is now, not tomorrow.”

Don’t miss out on the chance to gain some tips and tricks on DSD with Dr Sehnert’s workshop at the Annual Conference. The rest of this event is set to be an inspiring and insightful one, with an eclectic trade show exhibition providing the opportunity for you to get hands-on with the latest dental equipment and materials. You can also look forward to joining an exclusive Gala Dinner, where delegates are encouraged to don their best outfit for an exciting masquerade ball. This is where you’ll be able to let your hair down with friends and colleagues, or seize the chance to network with some of the industry’s leading lights.

Dr Sehnert says: “I have never attended the BACD Annual Conference before, but I’m really excited to. I’ve only heard good things about the Academy and this event, which has been praised for being a place where dental professionals can share their knowledge and talk about dentistry beyond the walls of their own practice.” 


Visit the BACD website to book your ticket to this celebrated event. You can sign up as BACD member and benefit from discounted booking rates!


The BACD Sixteenth Annual Conference 2019

‘Delivering Excellence: Tradition vs. Innovation’

7th – 9th November 2019

Millennium Gloucester Hotel

Kensington, London


For further enquiries about the British Academy of Cosmetic Dentistry, visit

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