Protecting oral health and the planet

Featured Products Promotional Features

  Posted by: Dental Design      3rd February 2022

Many people around the world – especially those of younger generations – are making it a priority to address climate change.[i] Many are actively making changes to their lifestyles as a result, implementing new behaviours and utilising more sustainable products and services wherever there is opportunity to do so. These adjustments often include small, every day swaps to reduce plastic waste, use less energy or eat more sustainable foods, and many solutions are relatively accessible to most of the UK population.

In response, the majority of businesses and service providers are looking to cater to these public-driven demands by adapting their packaging, their resources or their approach in order to promote enhanced sustainability and meet the expectations of their clients. Arm & Hammer™ is among those who are advocating for a greener future and a more sustainable future for the dental profession with the latest 100% Natural Baking Soda Toothpaste range.

100% Natural Baking Soda

Arm & Hammer™ oral health solutions are powered by baking soda – a naturally-occurring compound used extensively over time for its health benefits. A key ingredient of Arm & Hammer™ 100% Natural Baking Soda Toothpaste, it gently yet effectively removes plaque and staining from the teeth to give patients a whiter, brighter and healthier smile. In fact, toothpastes containing baking soda are significantly more effective at plaque removal than those that without.[ii] 

Baking soda offers benefits in both restorative and preventive dentistry, with acid neutralising properties to support remineralisation and fight cariogenic bacteria, as well as the ability to hinder inflammation and aid healing of periodontal tissues alongside mechanical debridement. There is also evidence that baking soda offers a deodorising effect to combat halitosis.[iii] As such, it’s no wonder that baking soda is such a powerful force when carefully formulated within the Arm & Hammer™ toothpaste range!

100% recyclable

Another feature that distinguishes the new Arm & HammerTM 100% Natural Baking Soda Toothpaste range is that it is the first in the UK to be fully recyclable. The product packaging incorporates a 100% recyclable carton, tube and cap to promote greener and safer waste disposal in homes all over the UK. It meets the changing demands of the general population, providing a small step for people to take in reducing their impact on the environment.

The toothpaste formula is also vegan-friendly and free from both preservatives and artificial colours to deliver a completely natural solution that suits the needs of a wide range of people.

Clinically proven results

All oral healthcare products from Arm & Hammer™ are thoroughly researched to ensure their efficacy and safety. They are backed by science and offer complete peace of mind that they do exactly what they say on the tin. The Arm & Hammer™ 100% Natural Baking Soda Toothpaste range has been shown to offer several benefits, including:

  • Remineralises tooth enamel
  • Neutralises acids caused by everyday food and drink
  • Returns oral pH to neutral levels
  • Provides lasting freshness
  • 100% recyclable (carton, tube and cap)
  • No preservatives
  • No artificial colours
  • Vegan friendly
  • Quickly dissolves to clean the total tooth surface fast
  • Deep cleans by getting between teeth and right up to the gum-line

There are two solutions available in the portfolio – the Arm & Hammer™ 100% Natural Whitening Protection Toothpaste and the Arm & Hammer™ 100% Natural Gum Protection Toothpaste. Suitable for all ages, they help to lift stains from the enamel and work to prevent gingival disease for optimal periodontal health respectively.

No compromise

With the growing popularity of natural remedies and the need for increased sustainability within all areas of life, it’s important to find solutions that meet patient expectations. With clinically-proven products like those from Arm & Hammer™, this can be achieved without any compromise in quality of oral health routines. Combined with continued patient education and bespoke oral hygiene advice, daily use of the new Arm & Hammer™ 100% Natural Baking Soda Toothpaste will help patients protect their health and wellbeing while also protecting the planet.

Find out more today and start recommending the Arm & Hammer™ 100% Natural Baking Soda Toothpaste range to your patients!


For more information about the carefully formulated Arm & Hammer toothpaste range, please visit
or email:

Arm & Hammer 100% Natural Baking Soda Toothpaste range can now be purchased from Boots, Superdrug and Amazon, with further stockists following.


[i] Tyson A, Kennedy B, Funk C. Gen Z, Millennials standout for climate change activism, social media engagement with issue. May 2021. Pew Research. [Accessed December 2021]

[ii] Putt M.S. et al. Enhancement of plaque removal efficacy by tooth brushing with baking soda dentifrices: results of five clinical studies. J Clin Dent. 2008;19(4):111-9.

[iii] Madeswaran S, Jayachandran S. Sodium bicarbonate: A review and its uses in dentistry. Indian J Dent Res [serial online] 2018 [cited 2021 Dec 3];29:672-7. Available from:

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