TePe launches a more sustainable toothbrush


  Posted by: Dental Design      16th March 2023

Leading oral health brand, TePe, continues its commitment to sustainability with the launch of TePe Choice, an innovative new toothbrush featuring a reusable beechwood handle and three changeable bio-plastic brush heads.

TePe is dedicated to developing more sustainable products, without compromising on function and quality, and TePe Choice does just that.

The bio-plastic brush head is produced in TePe’s factory in Sweden using a Mass Balance approach[1], resulting in a lower carbon footprint. Replacing only the brush head, rather than the full toothbrush every three months, helps to reduce plastic waste, and the bristles are made from renewable raw material, castor oil, for gentle cleaning.

The Swedish-grown beechwood handle, which is produced by a local wood carver, is FSC certified and has a plant-based coating to minimise the absorption of water, allowing the product to withstand 9 months in a bathroom environment.

Sustainability concerns are fast becoming a driving factor in consumer decision making, with research[2] finding that 89% of consumers would be more likely to buy from a brand that values sustainability. A further 94% are looking for better information about the environmental impact of the products and services they buy.

TePe is answering this call, not only with more sustainable products, but also through its values and practices. TePe has made a commitment to integrate sustainability in everything it does and have an impact on driving this throughout the dental industry.

Kelly Field, Brand Manager at TePe UK, said: “TePe Choice is our response to increasing demand for more sustainable options. Environmentally friendly toothbrushes are one of the fastest growing subsegments of the oral hygiene market. We believe TePe Choice will take this sector to the next level, providing a high quality, long-lasting and more sustainable toothbrush.

“Designed to make good choices easier, TePe Choice demonstrates to consumers how making a small change in our everyday lives can have a real impact in supporting a more sustainable future.

“This is just the start for 2023, which will be another exciting year of green-driven growth at TePe, as we thread sustainability throughout our product development and strive towards all packaging being 100% recyclable or renewable by 2025.”

TePe Choice comes in 100% recyclable packaging and a range of four colours (pink, green, blue, and grey). The toothbrush is available to buy now at major multiples, Lloyds Pharmacy, other leading chemists, dental wholesalers and TePeDirect.com (RRP: £6.95).

For more information, contact TePe or speak to your brand representative.


[1] The Mass Balance process is independently audited by the ISCC and uses  existing plastic manufacturing infrastructure but with more sustainable raw materials.

[2] Getting Greener: The Sustainability Shift

No Comments

No comments yet.

Sorry, the comment form is closed at this time.